Website Analytics Services In San Diego
Google Analytics and Google Webmaster Tools
Google Analytics is the industry leader for web-based analytics and it gives you key customer insights. Based on the goals of your campaign, our team will integrate Google Analytics to track performance and results. We will implement Google Search Console and monitor it to improve your overall search engine optimization strategy.
Google Tag Manager
The advent of GTM has allowed analytics professionals to do their job without needing to hardcode every new tracking change, event or goal into the website. It simplifies the process and effectively takes the web developer out of the process once the snippets have been applied. By using a click listener we are able to track a wide range of action taken by visitors without coding on the site.
Call Tracking Analytics
In most cases having one single phone number won’t allow you to really understand the performance of your campaigns. By using call tracking phone numbers and call tracking analytics, we can measure performance and even listen to calls for internal training. Our team will help you gain better insight into your marketing campaign performance and increase your ROI.
Heat Mapping and A/B Testing Analytics
Heat mapping and A/B testing analytics allow your business to monitor the actions of your website visitors and implement improvements to your campaigns. Our team will do the planning and implementation, and report the performance directly to you. We will make it easy to understand your web visitors.
Social Media Analytics and Metrics
Social media metrics are tracked on a per channel basis, which means logging into every social media channel you use for your business is redundant. Our team uses special analytics software to aggregate this data into one central location. This makes reporting and monitoring performance simple.
Benefits of Website Analytics
The process of analytics gathering starts with a tracking code inserted into a website or of a single web page. The metrics are viewed through a series of reports that filter data and present insights about page visitors, where they are coming from, what they do on the site, and what prompted them to visit in the first place.
While a basic analytics setup offers actionable information for marketers and decision makers, a proper advanced setup can give a full view into the effectiveness of a page visit at a granular level.